Conferences
Leadership
Drive Main Session 2 // Andy Stanley
8:40 AM
The Second Main Session at Drive 2011 was a fantastic. North
Point put on a Sunday Service for us. Basically showing us how they do things
on Sunday and giving us a peak into how they do things and how they leverage
moments and events to intentionally reinforce vision!
Andy did a talk that was based around his book Communicating
For Change. I have been to drive 4 times and this was one of my favorite talks
that Andy has done. Now in fairness I have to say that this was something that
as a communicator spoke directly to me. He did a great job breaking down his
approach and answer the Why’s rather than breaking down the How’s.
There were a couple of great questions that he asked!
Here are my notes.. I hope you enjoy.
- Your
approach to communicating should be shaped by our goal in communicating.
- What’s the goal?
- When
there is a disconnect between your approach and your goal the approach wins.
- Approach
trumps the goal and content..
- You have to adapt your
approach for the sake of the goal!!
- How trumps content
- My (Andy’s)
Goal is to inspire people to live their lives as the God of the bible is with
them.
- To inspire people to
live with a big faith.
- Andy
approach
- To bait an audience
into a passage of scripture.
- Then come up with one
simple idea can empower them with.
- We
don't want their Christianity to be defined by the notes they take but by the
life they live..
- Something they can take
away to leda life change.
Five
Questions to ask yourself
- Who is this about really?
- What’s your burden?
- Where’s the tension?
- Do I own it?
- Am I allowing the text
to speak?
My take away
Approach
trumps content. How you say and present what you are talking about is going to
be more important than what you say. Because how you say it and present it will
determine if it is actually hear! The goal of what you are doing has to trump
your preference of how you do it. The Goal has to be more important. How you
communicate can have a completely different result than what your actual goal
was.
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